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    • Smaller baits dive deeper than ever before
    • Body shape and weighted bill drive bait deep to stay in the strike zone longer
    • Tight subtle action proven best for deep water fish
    • Great casting and easy to crank for less fatigue all day fishing
    • Slow rise at pause
    • Erratic hunting action
    • Maximum flash and tail wag
    • Deflects off structure
    • Floating
    • Tight action and exaggerated side flash excels in tough conditions
    • Continuous shimmy during the fall draws strikes from a distance
    • Free spinning stainless-steel propellers for added flash
    • Compact profile for bullet like casts
    • Slow fall model designed to fish in shallower water than a traditional spybait
    • High detail finish and cosmetics
    • Equipped with sharp Fusion19™ hooks
    • Easy to use top water lure
    • Durable cupped propeller tail
    • Enhanced propeller surface area for maximum surface disturbance
    • Swims straight at a variety of speeds
    • Equipped with sharp Fusion19™ hooks
    • Heavy tail weight for long-distance casting
    • Lively side to side action with minimal effort
    • Aggressive sound and rattles for added attraction
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for maximum casting distance
    • Versatile, easy to use popping and walking action
    • Tapered back adds flash and surface disturbance
    • Subtle clicking sound to draw in fish
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for casting distance
    • Attractive, easy to start walking action that can be worked at a variety of speeds
    • Tapered back adds flash and surface disturbance
    • Ideal action and sound for a variety of top water scenarios
    • Equipped with sharp Fusion19™ hooks
    • Catfish respond three times faster to PowerBait than other dough baits
    • Preformed chunks make rigging quick and easy
    • New formula is 185% stronger
    • Preformed for quick and easy rigging
    • 1 1/2 times better than the leading competitor
    • No refrigeration needed
    • More effective and easier to store than waxworms or larvae
    • Enhances ordinary lures and bait with Powerbait scent and flavour
    • Water-soluble liquid attractant
    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams
    • Small profile to stimulate feeding, popular for all species of fish
    • Perfect for a variety of rigging applications
    • The ever-popular Skeet Reese design has been taken to the next level
    • Designed to mimic both bait fish and crawfish
    • The unique swimming action makes this bait irresistible
    • Awesome flippin’ bait
    • Multi-purpose bait used for countless scenarios
    • Reliable paddletail actions that attract fish
    • Eye-popping colours
    • Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs
    • Pro designed by Skeet Reese
    • High sided shad profile ads bulk and presence
    • High action tails mimic fleeing baitfish and amp up the action of your bladed jig
    • Rig as a stand alone swimbait in open water and around vegetation
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Body style great for cover-oriented presentations
    • Highly ribbed main body allows for maximum scent release
    • Classic stick bait wiggle action
    • Durable and long lasting
    • PowerBait flavor to tip the scales to your advantage
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Magnum brother to the popular Hit Worm
    • Ribs provide more surface area for PowerBait MaxScent flavour & scent
    • Shaky head, jerk worm, Texas rig are all good options
    • Multiple rigging options make for versatile bait
    • Loose action tail allows for more movement at slower speeds
    • Thicker body for easier rigging
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Life-like tail mimics easy prey fish for more finesse applications
    • Versatile larger profile design
    • Fish weightless near the top of the water or with insert weights to get down into the heavy cover
    • Compressed flat nose for better hook ups on drop shot rig
    • Slender baitfish profile
    • Perfect drop shot bait that quivers wiggles with the smallest movements
    • Ribs provide more surface area for PowerBait MaxScent scent & flavor
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Unique segmented body for more vibration and swimming action
    • Exclusive PowerBait scent and flavour
    • More surface area for better scent dispersion
    • Lifelike body/colour detail and 3D red eyes
    • Erratic darting motion imitates struggling baitfish
    • Exclusive PowerBait scent and flavour enhanced
    • Features lifelike detail, 3D eyes, holographic insert
  • Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques.
  • Lifelike detail imitates prawn bait. Assorted colours to match a variety of fishing conditions and match bait. More durability than live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Fortified with Gulp! flavour bit
    • Natural live bait taste
    • Biodegradable nibbles disperse a scent cloud Tilapia can’t resist
    • Biodegradable
    • Has outfished live bait 2:1 in head to head field tests
    • Features Gulp! extreme scent dispersion with lifelike taste and texture
    • Biodegradable
    • Great for many species
    • Features Gulp! extreme scent dispersion
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!

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