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    • Smaller baits dive deeper than ever before
    • Body shape and weighted bill drive bait deep to stay in the strike zone longer
    • Tight subtle action proven best for deep water fish
    • Great casting and easy to crank for less fatigue all day fishing
    • Slow rise at pause
    • Erratic hunting action
    • Maximum flash and tail wag
    • Deflects off structure
    • Floating
    • Tight action and exaggerated side flash excels in tough conditions
    • Continuous shimmy during the fall draws strikes from a distance
    • Free spinning stainless-steel propellers for added flash
    • Compact profile for bullet like casts
    • Slow fall model designed to fish in shallower water than a traditional spybait
    • High detail finish and cosmetics
    • Equipped with sharp Fusion19™ hooks
    • Easy to use top water lure
    • Durable cupped propeller tail
    • Enhanced propeller surface area for maximum surface disturbance
    • Swims straight at a variety of speeds
    • Equipped with sharp Fusion19™ hooks
    • Heavy tail weight for long-distance casting
    • Lively side to side action with minimal effort
    • Aggressive sound and rattles for added attraction
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for maximum casting distance
    • Versatile, easy to use popping and walking action
    • Tapered back adds flash and surface disturbance
    • Subtle clicking sound to draw in fish
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for casting distance
    • Attractive, easy to start walking action that can be worked at a variety of speeds
    • Tapered back adds flash and surface disturbance
    • Ideal action and sound for a variety of top water scenarios
    • Equipped with sharp Fusion19™ hooks
    • Catfish respond three times faster to PowerBait than other dough baits
    • Preformed chunks make rigging quick and easy
    • New formula is 185% stronger
    • Preformed for quick and easy rigging
    • 1 1/2 times better than the leading competitor
    • No refrigeration needed
    • More effective and easier to store than waxworms or larvae
    • Enhances ordinary lures and bait with Powerbait scent and flavour
    • Water-soluble liquid attractant
    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams
    • Small profile to stimulate feeding, popular for all species of fish
    • Perfect for a variety of rigging applications
    • The ever-popular Skeet Reese design has been taken to the next level
    • Designed to mimic both bait fish and crawfish
    • The unique swimming action makes this bait irresistible
    • Awesome flippin’ bait
    • Multi-purpose bait used for countless scenarios
    • Reliable paddletail actions that attract fish
    • Eye-popping colours
    • Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs
    • Pro designed by Skeet Reese
    • High sided shad profile ads bulk and presence
    • High action tails mimic fleeing baitfish and amp up the action of your bladed jig
    • Rig as a stand alone swimbait in open water and around vegetation
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Body style great for cover-oriented presentations
    • Highly ribbed main body allows for maximum scent release
    • Classic stick bait wiggle action
    • Durable and long lasting
    • PowerBait flavor to tip the scales to your advantage
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Magnum brother to the popular Hit Worm
    • Ribs provide more surface area for PowerBait MaxScent flavour & scent
    • Shaky head, jerk worm, Texas rig are all good options
    • Multiple rigging options make for versatile bait
    • Loose action tail allows for more movement at slower speeds
    • Thicker body for easier rigging
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Life-like tail mimics easy prey fish for more finesse applications
    • Versatile larger profile design
    • Fish weightless near the top of the water or with insert weights to get down into the heavy cover
    • Compressed flat nose for better hook ups on drop shot rig
    • Slender baitfish profile
    • Perfect drop shot bait that quivers wiggles with the smallest movements
    • Ribs provide more surface area for PowerBait MaxScent scent & flavor
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Unique segmented body for more vibration and swimming action
    • Exclusive PowerBait scent and flavour
    • More surface area for better scent dispersion
    • Lifelike body/colour detail and 3D red eyes
    • Erratic darting motion imitates struggling baitfish
    • Exclusive PowerBait scent and flavour enhanced
    • Features lifelike detail, 3D eyes, holographic insert
  • Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques.
  • Lifelike detail imitates prawn bait. Assorted colours to match a variety of fishing conditions and match bait. More durability than live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Fortified with Gulp! flavour bit
    • Natural live bait taste
    • Biodegradable nibbles disperse a scent cloud Tilapia can’t resist
    • Biodegradable
    • Has outfished live bait 2:1 in head to head field tests
    • Features Gulp! extreme scent dispersion with lifelike taste and texture
    • Biodegradable
    • Great for many species
    • Features Gulp! extreme scent dispersion
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!
  • The Best Trilene XL Ever! America’s Best Selling Monofilament is Stronger AND Smoother than ever! Today’s formula has 20% greater knot strength and over 50% greater wet strength! 20% more flexible -- enhancing the Maximum Manageability that has made Trilene XL® famous.
    • Superior manageability
    • Super strong
    • Versatile
    • Excellent sensitivity
  • Easy-casting Berkley Vanish has become the top-selling mainline fluorocarbon in the U.S. and Canada. We have been continuously improving the Vanish formula since it was introduced 15 years ago, to ensure your satisfaction. One of the great values in 100% fluorocarbon line!
    • Stronger, smoother, more flexible
    • Remains clear under water
    • Superior wet strength
  • Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot strength. Fast-sinking with greater line density for high sensitivity and less “bow” in the water - all advantages for feeling the bite, setting the hook, and landing more fish!
    • Ultimate impact strength
    • Ultimate invisibility
    • Higher strength per diameter
  • Berkley® Whiplash® 8 is a perfectly braided 8 carrier 100% PE superline. It does not matter if you are targeting the biggest Freshwater or Saltwater specimen, you’ll always have the fighting power of Whiplash to reply on.
    • Choice of the Pros!
    • Exceptionally smooth and quite
    • Incredible strength
    • Outstanding durability
  • Whether you’re fishing or drifting around the house we’ve got you covered with these cool pants.
    • High quality quick dry material for all day comfort.
    • Sub flock branding to stand out above the rest.
    • Size: M to 4XL
  • Look the part while fishing but be protected from the sun while doing it.
    • Light weight drop needle material.
    • UV protection
    • Moisture wicking properties
    • Fitted with a hood for extra protection from the sun
    • Sublimated with all our popular carp brands
  • Whether you’re fishing or drifting around the house we’ve got you covered with these cool shorts.
    • High quality quick dry material for all day comfort.
    • Sub flock branding to stand out above the rest.
    • Size: M to XXL

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