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  • *If you are as passionate about our brands as we are then these lifestyle shirts are just for you!*
    • High quality 165grain cotton which hold it’s shape even after numerous washes
    • Screen printed retro designs
    • Size: XS to 4XL
  • Whether you are stalking shallow reef fish orworking offshore for pelagics, stay cool andprotected from the sun’s rays with Berkley’s new performance shirts.
    • Polyester blend
    • Moisture Wicking
    • UV protection
    • Size: XS to 4XL
  • Willowleaf FLASHY SWIMMER™ with TwistLOCK® Centering-Pin Spring (CPS) has all of the same applications and great features as our 4164 Flashy Swimmer™, except that it’s instead rigged with a #3 hammered nickel-finished willowleaf blade. Included is a TwistLOCK® “Centering Pin Spring” (patented) attached to the hook eye. Also available are three models feauring Owner’s 5130 BEAST™ Hook.
  • Stainless steel hooks offer one advantage – they will not rust. That aside, OWNER’s high carbon steel hooks are lighter and stronger, and are certainly harder and sharper than stainless steel hook. Subjected to long exposure in saltwater, especially when trolled, the soft points of stainless steel hooks become rounded, while points of high carbon steel hooks retain their sharpness, but will eventually corrode. Including RUSTOP, OWNER’s revolutionary product that amazingly prevents high carbon steel hooks and other materials from rusting when exposed to the corrosive effects of saltwater. When wrapped on the shank of your hook, the RUSTOP strip serves as a sacrificial anode that attracts rust while protecting the hook.
  • As featured on Owner TwistLOCK® hooks (pages 5 thru 7), our interchangeable stainless steel Centering-Pin Springs (CPS - U. S. patent # 7,841,127) attach to hook eyes, and allow any soft plastic bait to be “permanently” secured by inserting the pin in the center of the bait’s nose and then screwing the bait onto the coil spring to rig perfectly everytime! The CPS has far superior holding power compared with barbed stick-pin holders. Three sizes allow for maximizing the holding strength for any size bait.
  • Ideal for connecting hooks to smaller sized of lures. Made from the highest quality stainless steel, they are quick to “spring-back” after opening and are stronger than any other brands of fine wire split rings currently on the market.
  • Heavy-duty stainless steel solid rings that are virtually “unbreak-able,” and offer superior strength as connectors between lines and leaders. They resist abrasion from wire lines, and unlike split rings, will not cut through softer lines.
  • These super heavy-duty split rings are perfect for connecting hooks to big saltwater lures, and the #2 thru #4 sizes (now available with a black chrome finish) are ideal for freshwater plugs. Made from the highest quality stainless steel, they are corrosion resistant — and quick to spring-back after opening.
  • The original Boa Rig features a revolutionary knot that allows an angler to adjust the lead hook yet get a firm hookset when setting the lead hook. By applying pressure to the knot itself, the lead hook slides up or down the line to accomodate vaious bait sizes. When pressure is applied to the hook, the knot “locks” in place allowing for a firm hookset. Features include “The Secret Knot”, Cutting Point hooks and a 5 foot leader.
  • The ideal hook for dead bait or cut bait in saltwater.
  • SSW™ STRAIGHT EYE with Cutting Point®. With the same versatility as our widely popular SSW™ with Cutting Point® hooks, the straight eye allows for more efficient in-line hook sets. Features include forged shank, reversed-bend point and black chrome finish.
  • AKI™ HOOK, with a heavy duty forged shank and Cutting Point®, performs as both a saltwater bait hook and a fly hook to tie streamer patterns for blue water game fish. Features include a straight eye (for more efficient in-line hook sets) and a black chrome finish.
  • EBI BAITHOLDER Hook features a classic baitholder design, but with a straight eye for more efficient in-line hook sets. Ideal for rigging nightcrawlers and natural saltwater baits. Features two slices on outside of shank, a Super Needle Point and black chrome finish.
  • Ideal for replacing trebles on large saltwater baits. Made with Owner’s exclusive Zō Wire™— stronger than traditional high carbon steel wires, with a smaller diameter for better penetration of a Super Needle Point that will not roll over or dull. Safer than trebles for angler’s handling big fish on deck. Built to handle large tuna and giant trevally. Features a vacuum-tinned finish for corrosion prevention. Stronger and sharper, with a finer diameter.
  • DANCING STINGERS™, attached to the eye of a jig, greatly increase hooking power. Because of the flexible Technora™ connections, fish can no longer leverage hooks and jigs out of their mouths. Super strong Technora™ loops attach to durable tinned Owner Super Needle Point hooks. Note: The hardness of Owner’s Zō Wire™ keeps points sharper longer while hooks are banging against jigs.
  • TROLLING JOBU ® is the ultimate trolling hook for big game fishing. Many fishermen have used stainless hooks for trolling due to corrosion resistance. High Carbon hooks are superior in all other ways, including strength by diameter, which means better hook up ratios due to smaller wire diameters. The Trolling Jobu® includes Rustop™ attached to its shank, which acts as a sacrificial anode to attract corrosion away from points and other areas. Rustop™ extends the life of high carbon hooks up to 75%, allowing anglers to troll for days with the same hook. Unlike stainless hooks, the Trolling Jobu® will eventually “rust out”, improving fish mortality rates. Features include a Cutting Point® and a corrosion-resistant vacuum-tinned finish.
  • SSW™IN-LINE Circle Hook, with a straight eye, plus an in-line, non-offset hook point that qualifies as tournament legal. Features include an all-purpose medium shank, a super-sharp “hangnail” point, and a black chrome finish. Ideal for presenting big baits to husky game fish like striped bass, redfish and white seabass. Approved for sailfish by the Miami Billfish Association. Hook point is angled 90˚ to the shank!
  • TOURNAMENT MUTU™ Circle Hook is versatile for presenting larger baits to bigger gamefish. Designed to meet accepted billfish “tournament” specifications with its in-line, non-offset hook point that is angled 90° to the XX-strong shank. Features include a forged “hangnail” point and a corrosion-resistant black chrome finish. Hook point is angled 90˚ to the shank!
  • MUTU LIGHT™, with its light wire, improves the effectiveness of rigged small live baits by allowing them to swim more naturally. Features a needle-sharp “hangnail” point.
  • ST-66 TREBLES™, 4X-strong, they’re an automatic upgrade for virtually any factory-rigged saltwater lure, including large-profile plugs, spoons, and heavy yo-yo jigs. Features a short shank, three super sharp “power points,” and a corrosion-resistant vacuum-tinned finish.
  • ST-41 TREBLES™, 2X-strong with a black chrome finish. Ideal replacement hooks for improving the hooking power of heavy fresh-water and most saltwater plugs, spoons and jigs. Lethal when used as a “stinger” for rigging natural baits. Features a short shank, round bends and three slightly curved in Cutting Points®.
  • ST-36 TREBLES™ are ideal for both fresh and inshore salt water — either as replacement hooks for smaller profile lures or as a “stinger” when bait fishing. Features include round bends, plus straight Super Needle Points for wide-gap hooking efficiency.
  • Small to extra tiny sized hooks with a spaded ‘eye’ for snelling. These tiny hooks are ideal for match, feeder and art lure anglers.
  • MOSQUITO™ HOOK is a favorite when using the drop-shotting method for bass, walleye and panfish. For light line use, it is self-setting and perfect for windy conditions or turbulent water where it is difficult to keep a tight line. Ideal for rigging small live baits, for nose hooking soft plastics, and for “wacky wormin’.” Featured is a fine-wire forged shank with offset Super Needle Point. Available in a black chrome finish.
  • Colorado FLASHY SWIMMER™ with TwistLOCK® Centering-Pin Spring (CPS) is a unique hook for rigging soft swimbaits, flukes and other swimming plastics. The spinner blade is attached to a non-movable weight that keels a rigged soft plastic perfectly for use as an ideal “search” bait that can be fished in spinnerbait fashion. The added weight helps to sink or “swim” the rigged bait down into the strike zone, while the blade adds a fish-attracting flash. The wire pivots where attached to the weight, but the design of the molded lead keeps the wire and blade riding horizontal during a steady retrieve. Attached to the wire is a golden brass-finished Colorado blade, rigged with a dual mini swivel. Other features include a TwistLOCK® “Centering Pin Spring” (patented) attached to the hook eye, an “open” gap for more positive hook sets, a XX-strong forged shank, Super Needle Point, and black chrome finish.
  • Features Owner’s TwistLOCK® “Centering-Pin Spring” (CPS -patented). Ideal for weedless-style Texas Rig’N. On the bottom, jig head “rocks” forward to present bait in a nose-down position. Round bend, light wire hook has a 45° cross eye, Super Needle Point and black chrome finish. Jighead is contoured to “rock” forward so that a Finesse bait stands up on its nose.
  • TwistLOCK® LIGHT with Centering-Pin Spring (CPS) is a lighter version of our TwistLOCK® bass hook, and with guidance from bass fishing professional and lure designer Gary Yamamoto, the TwistLOCK® Light was created as the ideal hook for rigging Senko-style baits and other thinner profile plastics. Features Owner’s unique “Centering-Pin Spring” (patented) attached to the hook eye. “Open” gap allows for more positive hook sets. Includes a 30° eye-bend, an X-strong forged shank, Super Needle Point, and black chrome finish.
  • “J” HOOK, with an extra wide bend, is perfect for Carolina and Texas rigging lizards and other larger soft plastic baits. Features include a wormholding Z-Lock shoulder bend, Cutting Point® and black chrome finish.
  • WIDE GAP-PLUS®, with its deep throat and dramatically elevated point, offers an extraordinarily wide gap for EXTRA hooking power. Unlike other “wide gap” hooks, where the point is directly in line with the eye, this point rides above the eye level, providing an EXTRA wide gap “plus” for a more positive and effective hook set. Features a XXX-strong forged shank, a bait-holding Z-Lock shoulder bend, Cutting Point® and black chrome finish. Super Wide Gap Is Perfect For Weedless Rigging Tube Baits And Extra Beefy Soft Plastics!
  • TwistLOCK® with Centering-Pin Spring (CPS) bass hook has Owner’s unique TwistLOCK® “Centering-Pin Spring” (patented) attached to the hook eye. Ideal for weedless-style Carolina Rig’N and Texas Rig’N of big tube baits and beefy soft plastics. “Open” gap allows for more positive hook sets. Features include a 30° eye-bend, a XXX-strong forged shank, Super Needle Point, and black chrome finish.
  • Spinnerbait Trailer Hook has a wide gap, round bend, oversized eye, and a heavy-duty, forged short shank. Ideal for rig-ging as a trailer on spinnerbaits and jigs, or as a replacement hook for spoons. Skinned eye keeps rigged hook from slipping off. Features Cutting Point® and nickel finish.
  • Features include a TwistLOCK® “Centering Pin Spring” (patented) attached to the hook eye, an “open” gap for more positive hook sets, a XX-strong forged shank, Super Needle Point, and black chrome finish. The added weight helps to sink or “swim” the rigged bait down into the strike zone, while the blade adds a fish-attracting flash.
  • Features include a TwistLOCK® “Centering Pin Spring” (patented) attached to the hook eye, an “open” gap for more positive hook sets, a XX-strong forged shank, Super Needle Point, and black chrome finish.
  • With its eye in a “down” position, is ideal for the down shot fishing system, as it’s engineered to ride perfectly horizontal when tied into a line that is to be fished straight up and down. Use a Palomar knot, but pull tag end of line up, over and through the hook’s eye one additional time before attaching sinker. Rig any kind of soft plastic bait and use as a deadly presentation for suspended game fish. Features a light wire, forged shank with a 90° shoulder bend, Cutting Point® and black chrome finish. “Down” position of the eye encourages the hook to ride horizontal when rigged with a soft plastic bait.
  • With a heavy-duty forged shank, is the ideal choice for rigging king-size worms for big bass, and for rigging saltwater plastics. Features include an extreme worm-holding Z-Lock shoulder bend, a super sharp Cutting Point®, and a corrosion-resistant black chrome finish. Ideal For Rigging King-Size Worms For Big Bass, Or Fish Them With Saltwater Plastics!
  • Worm hooks for rigging large baits and setting the hook on big bass. Features a round bend, Cutting Point®, black chrome finish, baitholder slices on the inside of the straight shank, and they’re XXX-strong.
  • Worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XXX-strong shank for rigging big baits and hauling bass from heavy cover. Ideal for jerk baits. Features include Cutting Point® and a black chrome finish.
    • Highest level of tensile strength
    • Light weight - float on water (Low specific gravity : 0.97)
    • Excellent flexibility and excellent abrasion resistance
    • No degradation due to water absorption
    • Marvelous lightfastness
    • Ecology - No harmful substances released if burned.
    • 3-Layer waterproof/windproof V-TecH™ WadeLite® ripstop breathable fabric and fully taped seams Sonic 2.0 seams
    • Perforated lazar cut arm vents
    • Two lower YKK® zip hand pockets
    • Vertical water repellant YKK® zip chest pocket
    • Watertight cinch cuffs
    • By positioning weights in different places on the hook you can adjust the dive angle, falling motion and swimming action
    • Premium black nickel finish on both single and treble hook provide corrosion resistance in both fresh and saltwater
    • Swimbait rig hook is opened up by 15 degrees. With the hook point up and poking out of soft plastic you are always ready and easier to hook light strikes
    • Foam filled bodies resist water log increase usability timespan when catching toothy fish
    • Most lure colours are painted from the inside before assembly to keep the main colour of the lure even after extended use
  • The unique curve through the body and tail of the Koolie Minnow gives it unprecedented wobble and action. Its fleshy roundness and protruding eyes generate aggressive strikes like no other. With a variety of lips and models, the Koolie minnow is extremely productive under a variety of retrieves. Use it as a jerk bait, crank bait, slow rolled, or even trolled to hook up and catch fish! Jerk bait: Upon retrieve, the bait maintains a tight wobble. Vary the retrieve with jerks and twitches allowing the bait to suspend in the strike zone. Crank Minnow: Dives to the desired depth and will slowly rise when retrieve is stopped often triggering the strike.
    • Foam filled bodies resist water log and increase usability timespan when catching toothy fish
    • Most lure colours are painted from the inside before assembly to keep the main colour of the lure even after extended use
    • Tall body allows for a large target for predator species
    • Power Keel technology increases suction and lowers the friction in the water to keep bait stable at high speeds with limited pull on the rod
    • At low speeds the power keel allows the bait to cut the water and make large gliding motion while jerking it
    • Compact bait is less affected by the wind and casts are still accurate
    • Bait will work in all water conditions from dead calm to very turbulent seas
    • Larger models are full wire reinforced for larger fish
    • Designed to be fished in both finesse and every day topwater conditions
    • Lure combines the benefits of a topwater frog and buzzbait
    • Floating body filled with high pitch glass rattles for added noise
    • More than just a C&R buzzbait. The bait can be stopped and twitched in heavy cover due to buoyant hollow body. This technique allows the skirt to pulse and attract fish
    • Hook is oversized as compared to other buzzbait hooks on the market for better hooking efficiency
    • Great bait to employ the dressed trailer hook for short striking fish
    • Ultimate lipless vibrating bait at any speed and technique with the addition of making it snagless
    • All the features and benefits of the original Flatt Shad
    • Unique Sebile double hook design allowing the bait to swim through snags with minimum risk of hanging up
    • Feather tail adds another aspect of attraction
    • Hooking and landing efficiency actually increases on big fish because hook is bigger
    • Only hardbait that can be used for pitching and flipping
    • Special designed hook with welded ring vs slip on double hook
  • This Lipless crankbait with rounded belly swims with extreme vibration. Its size and unique design accurately imitate most baitfish and the “ loss of scales “ effect is optimized among schooling fish. The weedless quality of this lure allows for confident casts to heavy cover and can easily be jigged or trolled.
    • Free bead mass transfer system designed for maximum distance and accuracy
    • Single large bead creates low pitch rattle
    • Lip created to deflect off cover to trigger reaction strikes(BMC)
    • Body shape contoured unlike other Fat-Bodied baits to optimize aerodynamics during cast
    • Gap between lip and body allows for a faster response when lure is first retrieved
    • SR version is equipped with stronger hooks for heavy cover fishing application
    • MR version has glass beads in head to incorporate a high pitch rattle as well
    • Unique patent pending design, Gravity Snagless Hook System, allows the hook to pivot on an internal pin creating a snagless crankbait
    • When retrieved the hook point remains in line with the bait’s flattened tail due to Earth’s natural attraction until a fish strikes the bait and the hook goes upward freeing the point to penetrate the mouth. The pivoting hook and tail on the body act to lock the fish’s lip in place until the angler grabs the fish. The fish can easily be released by pressing the bait downward and pushing the hook out the area of penetration.
    • Body cross section is uniquely designed to maximize buoyancy in the front of the bait thus optimizing dive depth
    • High pitch rattles are positioned in the tail to create maximum clatter in their respective tracks
    • High Abrasion shock leader
    • Professionally hand made and spliced to ensure these do not fail
    • 25ft in lenght
  • PENN LUBE - Using a proprietary technology and formula that we acquired in 2011, our oil, grease, and cleaner are built to lubricate and prevent corrosion. We’ve tested the competition and the results are clear....our lubes perform better in saltwater than anything else on the market.
    • DOUBLE STITCHED FOR DURABILITY
    • DESIGNED TO ATTACH TO REEL WHILE RIGGED ON ROD
    • Integrated clear tip technology
    • Composite graphite blanks
    • Eva grips
    • Graphite gimbal on selected models
    • Tubular Glass Blanks
    • Fuji Guides
    • Hdp Graphite Reel Seat
    • Eva Grips
    • Technique Specific to Popular South African Species
    • SLS Construction
    • Fuji K Guides
    • Fuji Reel Seat
    • High Density EVA Grips
    • Includes Polar Fleece bag
    • Rigid Resin RR30 body and rotor
    • 7+1 Sealed stainless steel ball bearing system
    • CNC Gear® technology
    • HT-100® carbon fiber drag washers
    • Superline Spool
    • Line Capacity Rings
    • IPX5 Sealed body and spool design
    • CNC Gear™ technology
    • HT-100™ carbon fiber drag washers
    • 5+1 sealed stainless steel ball bearing system
    • Full Metal Body
    • Superline Spool
    • Line Capacity Rings
    • Full Metal Body and sideplate
    • CNC Gear™ technology
    • HT-100™ carbon fiber drag washers
    • 8+1 stainless steel bearing system
    • Clutch Armor System
    • Leveline® Slow Oscillation System
    • Lightweight graphite frame and sideplates
    • Forged and machined aluminum spool
    • Machined brass main and pinion gear
    • HT-100 carbon fiber drag washers
    • Instant Anti-Reverse bearing
    • Line Capacity Rings
    • Lightweight graphite frame and sideplates
    • Forged and machined aluminum spool
    • Stainless steel main and pinion gear
    • Dura-Drag® washers virtually eliminate hesitation, even under extreme drag settings
    • Quick-Shift™ 2-speed system
    • 4 Shielded stainless steel ball bearings
    • Double-dog ratchet anti-reverse
    • Line Capacity Rings
    • Machined and anodized aluminum body and sideplates
    • Stainless steel main and pinion gears
    • Quick-Shift II™ 2-speed system on two speed models
    • Sealed Dura-Drag™ system
    • Versa-Strike Adjustable Strike stop
    • Double-dog ratchet anti-reverse
    • Line Capacity Rings
  • Every Princess deserves to be treated like royalty, even when she is fishing! Now she can take along her favorite Disney® Princess fishing kit from Shakespeare®
    • 4’6” 2-Piece rod and reel combo
    • Pre-spooled with 6LB line
    • Look for matching net and tackle box!
    • Spill-proof tray holds tackle in place when lid is latched
    • 27-Piece tackle assortment (1 bobber, 2 jig heads, 6 grubs, 6 tube style baits, 8 hooks, 4 split shots)
    • Multi-purpose box designed for young hands

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