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  • The Berkley® Cherrywood® HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction, lightweight graphite reel body, and 5 bearing spinning reel, these sensitive combos get the job done.
  • Durability & functionality for the saltwater fisherman. The Berkley Lightning Shock saltwater range of rods features a shock absorbing tip which has been engineered to accommodate the lack of stretch in braided lines. The sporty blanks are fitted with full Fuji components and a unique braid finger mechanism that allows the angler to position the braid finger to his/her liking, or remove it all together
    • Shock absorbing tip – engineered to accommodate the lack of stretch when using braided line
    • Stainless steel Fuji O guides
    • Adjustable braid finger mechanism
    • Supplied with braid finger
    • Rod bag included
    • Rubber handle for all-day comfort and better grip
  • Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations.
    • Needle point with SlickSet Coating for easier penetration
    • Circle Design – designed to set hook in the corner of the mouth, even when you don't feel the bite
    • Forged for increased strength
    • Wide Gap – to accommodate a wide variety of baits
    • Package features innovative resealable clam for tackle management
  • Whether you’re fishing or drifting around the house we’ve got you covered with these cool shorts.
    • High quality quick dry material for all day comfort.
    • Sub flock branding to stand out above the rest.
    • Size: M to XXL
  • Whether you are stalking shallow reef fish orworking offshore for pelagics, stay cool andprotected from the sun’s rays with Penn’s new performance shirts.
    • Polyester blend
    • Moisture Wicking
    • UV protection
    • Size: XS to 4XL
    • High Density Carbon
    • Fuji K series anti-tangle guides
    • High density EVA grips on select models
    • High density EVA shrink tube grips on select models
    • Adjustable braid finger mechanism
    • Supplied with Braid finger
    • Supplied with Rod case
    • Near invisibility
    • High abrasion resistance
    • Strong & reliable
    • Strong & reliable
    • Easy to tie on mainlines
    • Needle point for easier penetration
    • Forged hook for increased lateral strength
    • The round bend, double hook keeps fi sh on all the way to the boat
    • Package features innovative resealable clam for tackle management
    • Classic fl at side profi le mimics a variety of species and creates the most fl ash of any Berkley crankbait
    • Tight balsa-like thumping actions for tough conditions
    • Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action
    • 7 and 9 models feature a weighted bill to get deep fast
    • Casts well even on bait casting set ups
    • Equipped with sharp Fusion19™ hooks
  • A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-lowdensity material keeps water out, so the bait continues to fl oat in all situations.
    • Super high flotation frog
    • Wide-cupped mouth gives added surface disturbance
    • Recessed hook pocket keeps the Power Pop weedless
    • Power Pop 70: internal chamber for rattles to easily be added or removed
    • Equipped with a sharp Fusion19™ EWG hook
    • Great action on fast and slow retrieves
    • An old favorite is back with the same exact shape & softness!
    • Rig as a line-through, jighead or weighted EWG
  • Whether you are stalking shallow reef fish orworking offshore for pelagics, stay cool andprotected from the sun’s rays with Berkley’s new performance shirts.
    • Polyester blend
    • Moisture Wicking
    • UV protection
    • Size: XS to 4XL
  • The Berkley® Cherrywood® HD rod series is blasting out of the past. Featuring hybrid design construction and cork handles, these lightweight, sensitive rods get the job done.
    • Hybrid design construction for un-matched sensitivity with the security of blank through handle construction
    • Lightweight stainless steel guides and inserts
    • Cork handles for added comfort and grip
  • The Berkley® Lightning Rod® has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon composite blank is lightweight, sensitive and durable.
    • 24 Ton Multi Modulus Carbon Composite Blank Construction
    • Stainless Steel Guides with Aluminum Oxide Inserts
    • Double Locking Reel Seat
    • Rubberized Cork Wrapped Full Handles
  • Designed by Berkley Pro Staff Team, the venom series represents total performance in fishing rod design utilising advanced rod technologies and high end components.
    • Coated gloves with textured grip
    • Heavy-duty, yet flexible
    • Protects from fish handling hazards
    • Grips slippery fish
    • Washable
    • Fully adjustable with mounting bracket
    • Securely holds all types of rods
    • Tough polypropylene construction
    • Mounts on the side or top of gunnel
    • Comes in black
    • Horizontally stores 4 rods neatly and securely
    • Twist rings to secure rods in place
    • Foam grip pads
    • Durable and lightweight
    • Comes in black
    • PVC coating on the thumb grip
    • 420 stainless steel is corrosion resistant
    • Includes multifunctional blade, pick/jig buster and lanyard
    • Suitable for fresh or saltwater use
    • Strong gripping action great for deep hook removal
    • Chrome plated polished finish for corrosion resistance
    • Hardened side cutting jaw
    • Comfort nonslip grips
    • Corrosion resistant stainless steel
    • Ideal for removing hooks or tying flies
    • Strong gripping action great for deep hook removal
    • Chrome plated polished finish for corrosion resistance
    • Hardened side cutting jaw
    • Compact design with hang tab is easy to store or hang on a wall
    • Fits up to most 3000 yard spools
    • Great for spinning or casting reels
    • Quick release reel system
    • Spinning spool attachment helps eliminate line twist
    • Removes large amounts of line at once
    • Drill attachment for quick and easy removal of line
    • Integrated clutch
    • Strips 2lb-80lb line with ease
    • Powerful motor strips line up to 300 yards per minute
    • Grinding stone to sharpen hooks
    • Includes Lanyard
    • Requires 2 AA batteries
    • Carbon Steel Jaws
    • Corrosion Resistant Composite Coating
    • Ergonomic Co-Molded Handle
    • Spring Assisted One-Hand Operation
    • Cutting, Tuning and Crimping Features
    • Adjustable Lanyard Included
    • Carbon Steel Jaws
    • Corrosion Resistant Composite Coating
    • Ergonomic Co-Molded Handle
    • Spring Assisted One-Hand Operation
    • Adjustable Lanyard Included
    • Carbon Steel Jaws
    • Corrosion Resistant Composite Coating
    • Ergonomic Co-Molded Handle
    • Spring Assisted One-Hand Operation
    • Adjustable Lanyard Included
    • Stainless Steel Blade
    • Corrosion Resistant Composite Coating
    • Ergonomic Co-Molded Handle
    • Full Tang Construction
    • Protective Thumb Lock Release Sheath
    • Precision +/- 0.56 oz. (15.8 grams)
    • Stores up to 8 weights in memory and displays total weight
    • Back lit display in lbs. or kg
    • Auto Culling System
    • No Tear Fish Clip
    • Waterproof Construction
    • Water resistant construction with ergonomic body design for comfort while weighing fish
    • Stores and averages up to 10 weights in memory with auto-save function
    • Display in lbs/oz or kg
    • Corrosion resistant stainless steel body
    • Positive locking jaw action holds catch until you release it
    • Comfort handle provides a nonslip grip
    • Good for both fresh and saltwater use
    • Built-in digital scale
  • The Treble Hook is an instrumental hook design used in a wide variety of angling methods.
    • Used on Berkley® hard baits
    • Black Nickel finish
    • Premium weld for maximum strength
  • The Khale is a popular curved shank hook for live, cut and artificial baits.
    • Curved Shank/Wide Gap
    • Thin Wire - useful for a variety of bait presentations
    • Forged for increased strength
  • The Coloured Octopus is a popular style of walleye and trout/salmon hook for rigs and single hook applications.
    • Needle point, nickel plated - with attractive, extremely durable, fish- catching colours
    • Curved, slightly offset point for quick hookups
    • Forged for added strength
  • One of the most popular styles, the Octopus is a multi-species hook that can accommodate a wide variety of live and artificial baits.
    • Curved, slightly offset point for quick hookups
    • Forged for added strength
  • The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications.
    • Double barbed shank to hold baits in place
    • Curved in needle point for quicker hookups
    • Turned Down Eyelet – Allows for easy snelling
    • Forged for increased lateral strength
  • The Aberdeen is a tried and true classic design, used because of its ease of handling and its ability to present different baits.
    • Long Shank – Allows anglers to remove hooks easily
    • Forged for increased lateral strength
  • The Weighted Swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and center pin attachment.
    • Weighted swimbait hook sizes include 7/0 to 3/0
    • Hook sizing on lead for easy recognition
    • Centering pin on bait keeper for easy rigging
  • The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation.
    • Needle point for easier penetration
    • Hook bend and sizing ideal for wacky rigging stick baits with or without a rubber band
    • Double stainless-steel weed guard
    • Forged hook for increased lateral strength
    • Package features innovative resealable clam for tackle management
  • The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish attracting flash with its bright willow blade.
    • Needle point for easier penetration
    • Horizontal line tie
    • Forged hook for increased lateral strength
    • Package features innovative resealable clam for tackle management
  • The Swimbait hook is the ideal soft plastic hook and features a center pin screw lock attachment to keep your bait locked in and secure.
    • Swimbait hook sizes include 7/0 to 3/0
    • Centering pin on bait keeper for easy rigging
  • Weedless Wide Gap hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for the Wacky rig technique.
    • Weedless Wide Gap hooks come in sizes 3/0 to #1
    • Fluorocarbon Weed guard- invisible in water
    • High quality appearance and attachment of weed guard
  • The Heavy Cover hook is an extremely strong hook used for flipping into the heaviest cover. The Heavy Cover hook features a stainless steel bait keeper designed to stay rigged cast after cast.
    • The Heavy Cover flipping hook sizes include 6/0 to 3/0
    • Needle point with SlickSet Coating for easier penetration, Stainless steel wire bait keeper
    • Closed eyelet for line security
  • Drop Shot hooks were designed for suspended dropshot presentations and can also be used for other applications.
    • Drop Shot hooks come in sizes 2/0 to #6
    • Eyelet designed to have bait sit horizontal in water
  • The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging.
    • Offset Worm hooks come in sizes 5/0 to 1/0
    • Slight wide gap to accommodate a wide variety of bait
  • The Superline EWG is a larger diameter hook designed to fish braid in heavy cover.
    • Superline EWG comes in sizes 7/0 to 2/0
    • Increased diameter for increased strength
  • The EWG hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types and techniques. The Superline EWG is a larger diameter hook designed to fish braid in heavy cover.
    • EWG comes in sizes 5/0 to #1
    • Smaller diameter for faster hook ups
    • 304 grade stainless steel
    • Reinforced nylon
    • Ergonomic design
    • Volume and tone
    • Soft touch
    • Water proof
    • LED bite indication
    • Unique bill for erratic hunting action
    • Aggressive tail thumping action
    • Attracts fish from all depths and directions
    • Slow rise at pause
    • Dives 6 - 9 ft
    • Smaller baits dive deeper than ever before
    • Body shape and weighted bill drive bait deep to stay in the strike zone longer
    • Tight subtle action proven best for deep water fish
    • Great casting and easy to crank for less fatigue all day fishing
    • Slow rise at pause
    • Erratic hunting action
    • Maximum flash and tail wag
    • Deflects off structure
    • Floating
    • Tight action and exaggerated side flash excels in tough conditions
    • Continuous shimmy during the fall draws strikes from a distance
    • Free spinning stainless-steel propellers for added flash
    • Compact profile for bullet like casts
    • Slow fall model designed to fish in shallower water than a traditional spybait
    • High detail finish and cosmetics
    • Equipped with sharp Fusion19™ hooks
    • Easy to use top water lure
    • Durable cupped propeller tail
    • Enhanced propeller surface area for maximum surface disturbance
    • Swims straight at a variety of speeds
    • Equipped with sharp Fusion19™ hooks
    • Heavy tail weight for long-distance casting
    • Lively side to side action with minimal effort
    • Aggressive sound and rattles for added attraction
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for maximum casting distance
    • Versatile, easy to use popping and walking action
    • Tapered back adds flash and surface disturbance
    • Subtle clicking sound to draw in fish
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for casting distance
    • Attractive, easy to start walking action that can be worked at a variety of speeds
    • Tapered back adds flash and surface disturbance
    • Ideal action and sound for a variety of top water scenarios
    • Equipped with sharp Fusion19™ hooks
    • Catfish respond three times faster to PowerBait than other dough baits
    • Preformed chunks make rigging quick and easy
    • New formula is 185% stronger
    • Preformed for quick and easy rigging
    • 1 1/2 times better than the leading competitor
    • No refrigeration needed
    • More effective and easier to store than waxworms or larvae
    • Enhances ordinary lures and bait with Powerbait scent and flavour
    • Water-soluble liquid attractant
    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams
    • Small profile to stimulate feeding, popular for all species of fish
    • Perfect for a variety of rigging applications
    • The ever-popular Skeet Reese design has been taken to the next level
    • Designed to mimic both bait fish and crawfish
    • The unique swimming action makes this bait irresistible
    • Awesome flippin’ bait
    • Multi-purpose bait used for countless scenarios
    • Reliable paddletail actions that attract fish
    • Eye-popping colours
    • Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs
    • Pro designed by Skeet Reese
    • High sided shad profile ads bulk and presence
    • High action tails mimic fleeing baitfish and amp up the action of your bladed jig
    • Rig as a stand alone swimbait in open water and around vegetation
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Body style great for cover-oriented presentations
    • Highly ribbed main body allows for maximum scent release
    • Classic stick bait wiggle action
    • Durable and long lasting
    • PowerBait flavor to tip the scales to your advantage
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Magnum brother to the popular Hit Worm
    • Ribs provide more surface area for PowerBait MaxScent flavour & scent
    • Shaky head, jerk worm, Texas rig are all good options
    • Multiple rigging options make for versatile bait
    • Loose action tail allows for more movement at slower speeds
    • Thicker body for easier rigging
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Life-like tail mimics easy prey fish for more finesse applications
    • Versatile larger profile design
    • Fish weightless near the top of the water or with insert weights to get down into the heavy cover
    • Compressed flat nose for better hook ups on drop shot rig
    • Slender baitfish profile
    • Perfect drop shot bait that quivers wiggles with the smallest movements
    • Ribs provide more surface area for PowerBait MaxScent scent & flavor
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Unique segmented body for more vibration and swimming action
    • Exclusive PowerBait scent and flavour
    • More surface area for better scent dispersion
    • Lifelike body/colour detail and 3D red eyes
    • Erratic darting motion imitates struggling baitfish
    • Exclusive PowerBait scent and flavour enhanced
    • Features lifelike detail, 3D eyes, holographic insert
  • Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques.
  • Lifelike detail imitates prawn bait. Assorted colours to match a variety of fishing conditions and match bait. More durability than live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Fortified with Gulp! flavour bit
    • Natural live bait taste
    • Biodegradable nibbles disperse a scent cloud Tilapia can’t resist
    • Biodegradable
    • Has outfished live bait 2:1 in head to head field tests
    • Features Gulp! extreme scent dispersion with lifelike taste and texture
    • Biodegradable
    • Great for many species
    • Features Gulp! extreme scent dispersion
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
  • One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater!
  • The Best Trilene XL Ever! America’s Best Selling Monofilament is Stronger AND Smoother than ever! Today’s formula has 20% greater knot strength and over 50% greater wet strength! 20% more flexible -- enhancing the Maximum Manageability that has made Trilene XL® famous.
    • Superior manageability
    • Super strong
    • Versatile
    • Excellent sensitivity
  • Easy-casting Berkley Vanish has become the top-selling mainline fluorocarbon in the U.S. and Canada. We have been continuously improving the Vanish formula since it was introduced 15 years ago, to ensure your satisfaction. One of the great values in 100% fluorocarbon line!
    • Stronger, smoother, more flexible
    • Remains clear under water
    • Superior wet strength
  • Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot strength. Fast-sinking with greater line density for high sensitivity and less “bow” in the water - all advantages for feeling the bite, setting the hook, and landing more fish!
    • Ultimate impact strength
    • Ultimate invisibility
    • Higher strength per diameter
  • Berkley® Whiplash® 8 is a perfectly braided 8 carrier 100% PE superline. It does not matter if you are targeting the biggest Freshwater or Saltwater specimen, you’ll always have the fighting power of Whiplash to reply on.
    • Choice of the Pros!
    • Exceptionally smooth and quite
    • Incredible strength
    • Outstanding durability

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