BERKLEY SOFT BAIT

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    • PowerBait® Silicone Skirts
    • Lightwire needle point Fusion19™ hook
    • Detached, talon-style keeper locks baits into place
    • Classic, Arkie-style head
    • Downsized head and skirt
    • Light weedguard
    • 40 degree recessed, horizontal line tie
    • PowerBait® Silicone Skirts
    • Stout, needle point Fusion19™ hook
    • Detached, talon-style keeper locks baits into place
    • Wide, flat head design
    • Medium weedguard
    • 40 degree recessed, horizontal line tie
    • PowerBait® Silicone Skirts
    • Needle point Fusion19™ hook
    • Pointed head with 3D-eye design
    • 0 degree recessed, vertical line tie
    • Medium weedguard
    • Pro-designed by Skeet Reese
    • Spade tail catches more water for wider actions
    • Shape and hardness of bait cause a unique, high quivering action when twitched or hitting cover
    • Flat belly slows the fall and gives the bait more gliding action
    • Blunt nose makes for easy rigging
    • Perfect for shaky heads, Neko rigs, Texas rigs, and countless other rigging options
    • Pro-designed by Bassmaster Classic® Champion Skeet Reese
    • Enticing finesse profile of a grub with the proven fast action of the Pit Boss style legs for maximum water disturbance in a chunkier profile
    • Thick body adds durability for rough applications and rigging
    • Excellent Bladed Jig Trailer on a Jig Head, Swing Head, or Texas Rigged
    • Designed by Major League Fishing pro Scott Suggs
    • Compact profile allows this bait to excel in a variety of situations
    • Rib design hides the hook for effortless gliding through heavy cover
    • Extended ribs provide a tremendous amount of surface area for a mouth full of PowerBait flavor!
    • Trailing legs have a controlled alternating action perfect for all water temps
    • Exceptional on a wobble head setup but great for flipping or on a Texas rig, jig trailer, or even on a bladed jig
    • Purpose-built for forward-facing sonar and ultimate angler control
    • Heavy, weight-forward design allows for precision casts and fast sinking
    • Control the fall rate or pause the fall with the new hovering technique
    • On retrieve, “switch” techniques and actions whenever and however you want
    • Packed with PowerBait® flavor ensuring you have the chance to set the hook on every bite
    • Natural baitfish profile and 3D eyes
    • Pre-rigged with a high-quality, sharp Fusion19™ hook
    • Available in a range of sizes to accommodate all freshwater game species
    • Available in standard, HD Tru Color, and holographic “Wizard” colors!
    • Purposefully built for use with bladed vibrating jigs
    • Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action
    • Thick baitfish profile
    • Back and Belly slots for accommodating a variety of rigging styles
    • Infused with PowerBait® flavor
    • Available in standard and HD Tru colors to match any hatch or application
    • Pro Design by Bassmaster Classic® Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influence
    • Unbelievably natural presentation in shape, color, and action
    • Hollow head allows for easy crushing on strikes and helps orient the bait in an upright posture when swimming
    • Rig sideways as a Texas rig, Jig Head, Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot
    • Jam-packed with PowerBait flavor to ensure you have the chance to set the hook on every bite
    • Available in HD Tru Colors and standard injected colors
    • Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action
    • Runs true without blowout at slow to medium high speeds
    • Smart Weighting Options - Angler adjustable depth control with nail weights
    • Pre-rigged harness, ready to fish
    • Sticky sharp Fusion19™ treble hook
    • Adjustable Sink Rate
    • Soft bodied glide bait design featuring PowerBait® flavor
    • Mesh reinforced joint provides durability while allowing for free range of motion
    • Stabilizing fins for consistent action
    • Patent pending hook retention clip keeps treble hook secured to body
    • Premium features and components
    • Sticky sharp Fusion19™ treble hook
    • Custom painted forage matching finishes
    • Slow Sinking
    • Pro Design Mike Iaconelli
    • Pro-designed by Bassmaster Classic® Champion Skeet Reese
    • Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile
    • Thick body adds durability for rougher grass applications
    • Most action of any "grass style worm" on the market
    • Head is designed for Florida rig or Weightless EWG riggings
    • Also great on a Texas rig or Carolina Rig
    • 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor
    • Designed to perfectly pair with Half Head and Ned style jigheads
    • The PowerBait MaxScent™ material releases a super-charged scent field proven absolutely deadly in finesse application
    • Fantastic multi-species bait for a variety of species including Bass, Walleye, and slab size Panfish!
    • Bassmaster Classic® winning profile and action now in PowerBait MaxScent technology!
    • Craw imitation with high-action pinchers
    • Fish it slow or buzz it and watch the claws swim wildly back and forth
    • Deadly on a jig, Texas, Punching, or Carolina rig!
    • The MaxScent material releases a super-charged scent field attracting fish in a way never before seen
    • Designed as killer dropshot bait
    • Works excellent on a small jighead
    • Pro designed, catching colours
    • Beautiful, realistic 3D eyes
    • Great action on fast and slow retrieves
    • An old favorite is back with the same exact shape and softness in new catching colors!
    • Rig as a line-trough, jighead, or weighted EWG
    • Rig as is or like a live crab
    • Looks, feels, and smells like live peeler crab!
  • A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-lowdensity material keeps water out, so the bait continues to fl oat in all situations.
    • Super high flotation frog
    • Wide-cupped mouth gives added surface disturbance
    • Recessed hook pocket keeps the Power Pop weedless
    • Power Pop 70: internal chamber for rattles to easily be added or removed
    • Equipped with a sharp Fusion19™ EWG hook
    • Great action on fast and slow retrieves
    • An old favorite is back with the same exact shape & softness!
    • Rig as a line-through, jighead or weighted EWG
    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams
    • Small profile to stimulate feeding, popular for all species of fish
    • Perfect for a variety of rigging applications
    • The ever-popular Skeet Reese design has been taken to the next level
    • Designed to mimic both bait fish and crawfish
    • The unique swimming action makes this bait irresistible
    • Awesome flippin’ bait
    • Multi-purpose bait used for countless scenarios
    • Reliable paddletail actions that attract fish
    • Eye-popping colours
    • Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs
    • Pro designed by Skeet Reese
    • High sided shad profile ads bulk and presence
    • High action tails mimic fleeing baitfish and amp up the action of your bladed jig
    • Rig as a stand alone swimbait in open water and around vegetation
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Pro Designed by Jordan Lee
    • Lifelike profile and high-definition colors mimic real bait
    • Anatomically correct tail mimics live baitfish
    • Optimized shape for drop shot rigs and jig heads
    • Body style great for cover-oriented presentations
    • Highly ribbed main body allows for maximum scent release
    • Classic stick bait wiggle action
    • Durable and long lasting
    • PowerBait flavor to tip the scales to your advantage
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Magnum brother to the popular Hit Worm
    • Ribs provide more surface area for PowerBait MaxScent flavour & scent
    • Shaky head, jerk worm, Texas rig are all good options
    • Multiple rigging options make for versatile bait
    • Loose action tail allows for more movement at slower speeds
    • Thicker body for easier rigging
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Life-like tail mimics easy prey fish for more finesse applications
    • Versatile larger profile design
    • Fish weightless near the top of the water or with insert weights to get down into the heavy cover
    • Compressed flat nose for better hook ups on drop shot rig
    • Slender baitfish profile
    • Perfect drop shot bait that quivers wiggles with the smallest movements
    • Ribs provide more surface area for PowerBait MaxScent scent & flavor
    • The all-new material releases a super-charged scent field attracting fish in a way never before seen
    • Unique segmented body for more vibration and swimming action
    • Exclusive PowerBait scent and flavour
    • More surface area for better scent dispersion
    • Lifelike body/colour detail and 3D red eyes
    • Erratic darting motion imitates struggling baitfish
    • Exclusive PowerBait scent and flavour enhanced
    • Features lifelike detail, 3D eyes, holographic insert
  • Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish

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