Berkley Baits

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    • Tail weighted design tuned for maximum casting distance
    • Versatile, easy to use popping and walking action
    • Tapered back adds flash and surface disturbance
    • Subtle clicking sound to draw in fish
    • Equipped with sharp Fusion19™ hooks
    • Heavy tail weight for long-distance casting
    • Lively side to side action with minimal effort
    • Aggressive sound and rattles for added attraction
    • Equipped with sharp Fusion19™ hooks
    • Easy to use top water lure
    • Durable cupped propeller tail
    • Enhanced propeller surface area for maximum surface disturbance
    • Swims straight at a variety of speeds
    • Equipped with sharp Fusion19™ hooks
    • Smaller baits dive deeper than ever before
    • Body shape and weighted bill drive bait deep to stay in the strike zone longer
    • Tight subtle action proven best for deep water fish
    • Great casting and easy to crank for less fatigue all day fishing
    • Slow rise at pause
    • Classic fl at side profi le mimics a variety of species and creates the most fl ash of any Berkley crankbait
    • Tight balsa-like thumping actions for tough conditions
    • Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action
    • 7 and 9 models feature a weighted bill to get deep fast
    • Casts well even on bait casting set ups
    • Equipped with sharp Fusion19™ hooks
    • Tail weighted design tuned for casting distance
    • Attractive, easy to start walking action that can be worked at a variety of speeds
    • Tapered back adds flash and surface disturbance
    • Ideal action and sound for a variety of top water scenarios
    • Equipped with sharp Fusion19™ hooks
  • A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-lowdensity material keeps water out, so the bait continues to fl oat in all situations.
    • Super high flotation frog
    • Wide-cupped mouth gives added surface disturbance
    • Recessed hook pocket keeps the Power Pop weedless
    • Power Pop 70: internal chamber for rattles to easily be added or removed
    • Equipped with a sharp Fusion19™ EWG hook
    • Tight action and exaggerated side flash excels in tough conditions
    • Continuous shimmy during the fall draws strikes from a distance
    • Free spinning stainless-steel propellers for added flash
    • Compact profile for bullet like casts
    • Slow fall model designed to fish in shallower water than a traditional spybait
    • High detail finish and cosmetics
    • Equipped with sharp Fusion19™ hooks
    • PowerBait® Silicone Skirts
    • Stout, needle point Fusion19™ hook
    • Detached, talon-style keeper locks baits into place
    • Wide, flat head design
    • Medium weedguard
    • 40 degree recessed, horizontal line tie
    • Durable through head blade design
    • Hard knocking sound
    • Amplified rolling action
    • Hand tied PowerBait silicone skirt
    • Stout, needle point Fusion19 hook
    • Talon-style keeper locks trailer in place
    • Printed weight for easy identification and selection
    • PowerBait® Silicone Skirts
    • Needle point Fusion19™ hook
    • Pointed head with 3D-eye design
    • 0 degree recessed, vertical line tie
    • Medium weedguard
    • Double line tie for versatile presentations
    • Equipped with a razor-sharp Fusion19™ hook
    • Built-in bait keeper—perfect for Gulp!® plastics
    • Durable thread wraps hold bucktail material firmly
    • Erratic hunting action
    • Maximum flash and tail wag
    • Deflects off structure
    • Floating
    • Unique bill for erratic hunting action
    • Aggressive tail thumping action
    • Attracts fish from all depths and directions
    • Slow rise at pause
    • Dives 6 - 9 ft
    • Perfect for Pike, Zander and other predators
    • Streamlined shape very efficient for long distance casting
    • Power keel under the belly gives the bait a super erratic swimming action
    • PowerBait® Silicone Skirts
    • Lightwire needle point Fusion19™ hook
    • Detached, talon-style keeper locks baits into place
    • Classic, Arkie-style head
    • Downsized head and skirt
    • Light weedguard
    • 40 degree recessed, horizontal line tie
    • FFS Optimized when used with forward-facing sonar, giving the angler the control to put the bait where, when, and how they want to generate strikes
    • Fish it like a glide bait, fish it like a sinking jerk bait, or stroll it along the midwater column – the Berkley Finisher does it all!
    • Ultra-premium colors and texture
    • Built to excel in casting or vertical presentations
    • Cover the water column in 3D - vertical, lateral, and forwards/backwards
    • Arc-shaped body, paired with a flattened belly, allows anglers full control in the water column, allowing the bait to "hang" in position while being worked
    • Unique meandering swim action on the fall, paired with body quiver/shimmy
    • Unmatched, minnow-like tail swing when returning to center (resting position)
    • Perpendicular line-tie keeps the knot locked and in position every time
    • Paired with two Fusion19™ treble hooks for maximum hook-up ratios
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Fortified with Gulp! flavour bit
    • Natural live bait taste
    • Biodegradable nibbles disperse a scent cloud Tilapia can’t resist
    • Biodegradable
    • Great for many species
    • Features Gulp! extreme scent dispersion
    • Biodegradable
    • Has outfished live bait 2:1 in head to head field tests
    • Features Gulp! extreme scent dispersion with lifelike taste and texture
  • Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques.
  • Lifelike detail imitates prawn bait. Assorted colours to match a variety of fishing conditions and match bait. More durability than live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Rig as is or like a live crab
    • Looks, feels, and smells like live peeler crab!
  • Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.
    • Gulp® is 100% biodegradable and made of 100% natural ingredients
    • Gulp® releases 400 times more scent than plastic baits
    • Gulp® is available in a huge range of shapes and sizes
    • Gulp® has been proven effective on just about every species of fish
    • Tail-weighted design tuned for maximum casting distance
    • Natural baitfish profile walks easily at fast and slow speeds
    • Flat sides add flash and surface disturbance
    • Upgraded with sharp 3X Anti-Rust Fusion19™ hooks
    • Tail-weighted design tuned for casting distance
    • Attractive, easy-to-start walking action that can be worked at a variety of speeds
    • Tapered back adds flash and surface disturbance
    • Ideal action and sound for a variety of top water scenarios
    • Upgraded with sharp 3X Anti-Rust Fusion19™ hooks
    • Unique ascending and darting action when worked
    • Backwards fall on pause
    • Combination of ascending action and back slide on the fall maximizes angler control and time in the strike zone
    • Can be fished sub-surface or topwater
    • Designed with Forward Facing Sonar in mind
    • Sinking
    • Small profile to stimulate feeding, popular for all species of fish
    • Perfect for a variety of rigging applications
    • Enhances ordinary lures and bait with Powerbait scent and flavour
    • Water-soluble liquid attractant
    • No refrigeration needed
    • More effective and easier to store than waxworms or larvae
    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams
    • Unique segmented body for more vibration and swimming action
    • Exclusive PowerBait scent and flavour
    • More surface area for better scent dispersion
    • Lifelike body/colour detail and 3D red eyes

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