Berkley Baits

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BERKLEY® FUSION19™ BUCKTAIL JIGS

Double line tie for versatile presentations
Equipped with a razor-sharp Fusion19™ hook
Built-in bait keeper—perfect for Gulp!® plastics
Durable thread wraps hold bucktail material firmly

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DEX STICK SHADD

Perfect for Pike, Zander and other predators
Streamlined shape very efficient for long distance casting
Power keel under the belly gives the bait a super erratic swimming action

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HIGHJACKER SALTWATER

Tail-weighted design tuned for maximum casting distance
Natural baitfish profile walks easily at fast and slow speeds
Flat sides add flash and surface disturbance
Upgraded with sharp 3X Anti-Rust Fusion19™ hooks

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J-WALKER 90 SALTWATER

Tail-weighted design tuned for casting distance
Attractive, easy-to-start walking action that can be worked at a variety of speeds
Tapered back adds flash and surface disturbance
Ideal action and sound for a variety of top water scenarios
Upgraded with sharp 3X Anti-Rust Fusion19™ hooks

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FINESSE JIG

PowerBait® Silicone Skirts
Lightwire needle point Fusion19™ hook
Detached, talon-style keeper locks baits into place
Classic, Arkie-style head
Downsized head and skirt
Light weedguard
40 degree recessed, horizontal line tie

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BERKLEY SKIPPING JIG

PowerBait® Silicone Skirts
Stout, needle point Fusion19™ hook
Detached, talon-style keeper locks baits into place
Wide, flat head design
Medium weedguard
40 degree recessed, horizontal line tie

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BERKLEY SWIM JIG

PowerBait® Silicone Skirts
Needle point Fusion19™ hook
Pointed head with 3D-eye design
0 degree recessed, vertical line tie
Medium weedguard

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BERKLEY SLOBBERKNOCKER

Durable through head blade design
Hard knocking sound
Amplified rolling action
Hand tied PowerBait silicone skirt
Stout, needle point Fusion19 hook
Talon-style keeper locks trailer in place
Printed weight for easy identification and selection

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SQUAREBILL

Erratic hunting action
Maximum flash and tail wag
Deflects off structure
Floating

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STUNNA

Maximum darting action with easy 180-degree head turns
Natural slow sink when paused triggers bites from neutral and inactive fish
Single tungsten weight transfer ensures casting distance even in adverse conditions

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FINISHER

FFS Optimized when used with forward-facing sonar, giving the angler the control to put the bait where, when, and how they want to generate strikes
Fish it like a glide bait, fish it like a sinking jerk bait, or stroll it along the midwater column – the Berkley Finisher does it all!
Ultra-premium colors and texture
Built to excel in casting or vertical presentations
Cover the water column in 3D - vertical, lateral, and forwards/backwards
Arc-shaped body, paired with a flattened belly, allows anglers full control in the water column, allowing the bait to "hang" in position while being worked
Unique meandering swim action on the fall, paired with body quiver/shimmy
Unmatched, minnow-like tail swing when returning to center (resting position)
Perpendicular line-tie keeps the knot locked and in position every time
Paired with two Fusion19™ treble hooks for maximum hook-up ratios

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KREJ®

Unique ascending and darting action when worked
Backwards fall on pause
Combination of ascending action and back slide on the fall maximizes angler control and time in the strike zone
Can be fished sub-surface or topwater
Designed with Forward Facing Sonar in mind
Sinking

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SWAMP LORD HOLLOW BELLY FROG

Optimized system to increase hook-up ratio
Ultra soft body and design allows for quick collapse
Sealed hook shank / body chamber reduces water intrusion
Optimally angled sticky sharp Fusion19™ hook
Standard model

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POWERBAIT® STRAIGHT MONEY

Pro-designed by Skeet Reese
Spade tail catches more water for wider actions
Shape and hardness of bait cause a unique, high quivering action when twitched or hitting cover
Flat belly slows the fall and gives the bait more gliding action
Blunt nose makes for easy rigging
Perfect for shaky heads, Neko rigs, Texas rigs, and countless other rigging options

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POWERBAIT® THE BOSS GRUB

Pro-designed by Bassmaster Classic® Champion Skeet Reese
Enticing finesse profile of a grub with the proven fast action of the Pit Boss style legs for maximum water disturbance in a chunkier profile
Thick body adds durability for rough applications and rigging
Excellent Bladed Jig Trailer on a Jig Head, Swing Head, or Texas Rigged

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POWERBAIT® CRASH CRAW

Designed by Major League Fishing pro Scott Suggs
Compact profile allows this bait to excel in a variety of situations
Rib design hides the hook for effortless gliding through heavy cover
Extended ribs provide a tremendous amount of surface area for a mouth full of PowerBait flavor!
Trailing legs have a controlled alternating action perfect for all water temps
Exceptional on a wobble head setup but great for flipping or on a Texas rig, jig trailer, or even on a bladed jig

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POWERBAIT® POWER® SWITCH

Purpose-built for forward-facing sonar and ultimate angler control
Heavy, weight-forward design allows for precision casts and fast sinking
Control the fall rate or pause the fall with the new hovering technique
On retrieve, “switch” techniques and actions whenever and however you want
Packed with PowerBait® flavor ensuring you have the chance to set the hook on every bite
Natural baitfish profile and 3D eyes
Pre-rigged with a high-quality, sharp Fusion19™ hook
Available in a range of sizes to accommodate all freshwater game species
Available in standard, HD Tru Color, and holographic “Wizard” colors!

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POWERBAIT® POWERSTINGER

Purposefully built for use with bladed vibrating jigs
Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action
Thick baitfish profile
Back and Belly slots for accommodating a variety of rigging styles
Infused with PowerBait® flavor
Available in standard and HD Tru colors to match any hatch or application

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POWERBAIT® GILLY

Pro Design by Bassmaster Classic® Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influence
Unbelievably natural presentation in shape, color, and action
Hollow head allows for easy crushing on strikes and helps orient the bait in an upright posture when swimming
Rig sideways as a Texas rig, Jig Head, Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot
Jam-packed with PowerBait flavor to ensure you have the chance to set the hook on every bite
Available in HD Tru Colors and standard injected colors

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POWERBAIT® CULLSHAD

Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action
Runs true without blowout at slow to medium high speeds
Smart Weighting Options - Angler adjustable depth control with nail weights
Pre-rigged harness, ready to fish
Sticky sharp Fusion19™ treble hook
Adjustable Sink Rate

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POWERBAIT® NESSIE

Soft bodied glide bait design featuring PowerBait® flavor
Mesh reinforced joint provides durability while allowing for free range of motion
Stabilizing fins for consistent action
Patent pending hook retention clip keeps treble hook secured to body
Premium features and components
Sticky sharp Fusion19™ treble hook
Custom painted forage matching finishes
Slow Sinking
Pro Design Mike Iaconelli

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POWERBAIT® SPEED BOSS

Pro-designed by Bassmaster Classic® Champion Skeet Reese
Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile
Thick body adds durability for rougher grass applications
Most action of any "grass style worm" on the market
Head is designed for Florida rig or Weightless EWG riggings
Also great on a Texas rig or Carolina Rig

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POWERBAIT® MAXSCENT LIL’ GENERAL

2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor
Designed to perfectly pair with Half Head and Ned style jigheads
The PowerBait MaxScent™ material releases a super-charged scent field proven absolutely deadly in finesse application
Fantastic multi-species bait for a variety of species including Bass, Walleye, and slab size Panfish!

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POWERBAIT® MAXSCENT CHIGGER CRAW

Bassmaster Classic® winning profile and action now in PowerBait MaxScent technology!
Craw imitation with high-action pinchers
Fish it slow or buzz it and watch the claws swim wildly back and forth
Deadly on a jig, Texas, Punching, or Carolina rig!
The MaxScent material releases a super-charged scent field attracting fish in a way never before seen

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POWERBAIT® SNEAKMINNOW

Designed as killer dropshot bait
Works excellent on a small jighead
Pro designed, catching colours
Beautiful, realistic 3D eyes

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POWERBAIT® HOLLOW BELLY

Great action on fast and slow retrieves
An old favorite is back with the same exact shape and softness in new catching colors!
Rig as a line-trough, jighead, or weighted EWG

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GULP!® SALTWATER PEELER CRAB

Rig as is or like a live crab
Looks, feels, and smells like live peeler crab!

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BERKLEY ® FRITTSIDE CRANKBAIT

Classic fl at side profi le mimics a variety of species and creates the most fl ash of any Berkley crankbait
Tight balsa-like thumping actions for tough conditions
Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action
7 and 9 models feature a weighted bill to get deep fast
Casts well even on bait casting set ups
Equipped with sharp Fusion19™ hooks

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A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-lowdensity material keeps water out, so the bait continues to fl oat in all situations.

Super high flotation frog
Wide-cupped mouth gives added surface disturbance
Recessed hook pocket keeps the Power Pop weedless
Power Pop 70: internal chamber for rattles to easily be added or removed
Equipped with a sharp Fusion19™ EWG hook

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POWERBAIT® HOLLOW BELLY PADDLETAIL

Great action on fast and slow retrieves
An old favorite is back with the same exact shape & softness!
Rig as a line-through, jighead or weighted EWG

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BERKLEY® WILD THANG CRANKBAIT

Unique bill for erratic hunting action
Aggressive tail thumping action
Attracts fish from all depths and directions
Slow rise at pause
Dives 6 - 9 ft

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BERKLEY ® DREDGER CRANKBAIT

Smaller baits dive deeper than ever before
Body shape and weighted bill drive bait deep to stay in the strike zone longer
Tight subtle action proven best for deep water fish
Great casting and easy to crank for less fatigue all day fishing
Slow rise at pause

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BERKLEY® PITBULL 5.5 SQUARBILL CRANKBAIT

Erratic hunting action
Maximum flash and tail wag
Deflects off structure
Floating

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BERKLEY ® SPY

Tight action and exaggerated side flash excels in tough conditions
Continuous shimmy during the fall draws strikes from a distance
Free spinning stainless-steel propellers for added flash
Compact profile for bullet like casts
Slow fall model designed to fish in shallower water than a traditional spybait
High detail finish and cosmetics
Equipped with sharp Fusion19™ hooks

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BERKLEY ® CHOPPO

Easy to use top water lure
Durable cupped propeller tail
Enhanced propeller surface area for maximum surface disturbance
Swims straight at a variety of speeds
Equipped with sharp Fusion19™ hooks

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BERKLEY ® CANE WALKER

Heavy tail weight for long-distance casting
Lively side to side action with minimal effort
Aggressive sound and rattles for added attraction
Equipped with sharp Fusion19™ hooks

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BERKLEY ® BULLET POP 70

Tail weighted design tuned for maximum casting distance
Versatile, easy to use popping and walking action
Tapered back adds flash and surface disturbance
Subtle clicking sound to draw in fish
Equipped with sharp Fusion19™ hooks

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BERKLEY ® J-WALKER

Tail weighted design tuned for casting distance
Attractive, easy to start walking action that can be worked at a variety of speeds
Tapered back adds flash and surface disturbance
Ideal action and sound for a variety of top water scenarios
Equipped with sharp Fusion19™ hooks

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POWERBAIT® CATFISH BAIT CHUNKS

Catfish respond three times faster to PowerBait than other dough baits
Preformed chunks make rigging quick and easy
New formula is 185% stronger
Preformed for quick and easy rigging
1 1/2 times better than the leading competitor

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POWERBAIT ® POWER WIGGLERS®

No refrigeration needed
More effective and easier to store than waxworms or larvae

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POWERBAIT ® ATTRACTANT

Enhances ordinary lures and bait with Powerbait scent and flavour
Water-soluble liquid attractant

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POWERBAIT ® POWER WORMS®

Ribbontail design swims naturally on the fall with twitches and short hops
Soft but firm texture irresistible to fish
Ideal for fishing all your favorite lakes, rivers and streams

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POWERBAIT ® 2″ POWER GRUBS®

Small profile to stimulate feeding, popular for all species of fish
Perfect for a variety of rigging applications

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POWERBAIT® PIT BOSS ®

The ever-popular Skeet Reese design has been taken to the next level
Designed to mimic both bait fish and crawfish
The unique swimming action makes this bait irresistible
Awesome flippin’ bait

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POWERBAIT® POWER SWIMMER

Multi-purpose bait used for countless scenarios
Reliable paddletail actions that attract fish
Eye-popping colours
Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs

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POWERBAIT® THE DEAL

Pro designed by Skeet Reese
High sided shad profile ads bulk and presence
High action tails mimic fleeing baitfish and amp up the action of your bladed jig
Rig as a stand alone swimbait in open water and around vegetation

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POWERBAIT® THE CHAMP SWIMMER

Pro Designed by Jordan Lee
Lifelike profile and high-definition colors mimic real bait
Anatomically correct tail mimics live baitfish
Optimized shape for drop shot rigs and jig heads

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POWERBAIT® THE CHAMP MINNOW

Pro Designed by Jordan Lee
Lifelike profile and high-definition colors mimic real bait
Anatomically correct tail mimics live baitfish
Optimized shape for drop shot rigs and jig heads

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POWERBAIT® MAXSCENT CREATURE HAWG

Body style great for cover-oriented presentations
Highly ribbed main body allows for maximum scent release

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POWERBAIT® MAXSCENT THE GENERAL

Classic stick bait wiggle action
Durable and long lasting
PowerBait flavor to tip the scales to your advantage

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POWERBAIT® MAXSCENT HIT WORM MAGNUM

The all-new material releases a super-charged scent field attracting fish in a way never before seen
Magnum brother to the popular Hit Worm
Ribs provide more surface area for PowerBait MaxScent flavour & scent
Shaky head, jerk worm, Texas rig are all good options

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POWERBAIT® MAXSCENT HIT WORM

Multiple rigging options make for versatile bait
Loose action tail allows for more movement at slower speeds
Thicker body for easier rigging

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POWERBAIT® MAXSCENT FLATNOSE JERK SHAD

The all-new material releases a super-charged scent field attracting fish in a way never before seen
Life-like tail mimics easy prey fish for more finesse applications
Versatile larger profile design
Fish weightless near the top of the water or with insert weights to get down into the heavy cover
Compressed flat nose for better hook ups on drop shot rig

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POWERBAIT® MAXSCENT FLAT WORM

Slender baitfish profile
Perfect drop shot bait that quivers wiggles with the smallest movements
Ribs provide more surface area for PowerBait MaxScent scent & flavor
The all-new material releases a super-charged scent field attracting fish in a way never before seen

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POWERBAIT ® SALTWATER RIPPLE SHAD

Unique segmented body for more vibration and swimming action
Exclusive PowerBait scent and flavour
More surface area for better scent dispersion
Lifelike body/colour detail and 3D red eyes

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POWERBAIT® SALTWATER REALISTIX JERK SHAD

Erratic darting motion imitates struggling baitfish
Exclusive PowerBait scent and flavour enhanced
Features lifelike detail, 3D eyes, holographic insert

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GULP!® SALTWATER SANDWORMS

Assorted colours to meet your fishing needs. Looks and feels like natural sandworms. Rig and fish like live bait.

Gulp® is 100% biodegradable and made of 100% natural ingredients
Gulp® releases 400 times more scent than plastic baits
Gulp® is available in a huge range of shapes and sizes
Gulp® has been proven effective on just about every species of fish

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GULP!® SALTWATER 2” SHRIMP

Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques.