Equipping South Africa’s best fisherman

Previously known as Pure Fishing, Iron River is dedicated to providing you with top quality fishing products for both professional and leisure fisherman who want the most out of their experience out on the water. We stock only the best gear and motivate the most successful fisherman.

Iron River is a leading national supplier of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Airflo® Berkley®, Fenwick®, Greys®, Gulp!®, Hodgman®, Mitchell®, Owner®, Penn®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®.