premium fishing tackle & outdoor specialists

Previously known as Pure Fishing, Iron River is dedicated to providing you with top quality fishing products and brands. We cater for both professional and leisure fisherman who want the most out of their experience out on the water. Iron River stocks only the best gear and motivates the most successful fisherman.

Iron River is a leading national supplier of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Airflo® Berkley®, Fenwick®, Greys®, Gulp!®, Hodgman®, Mitchell®, Owner®, Penn®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®.